Redressing personal pensions

The financial services industry does not readily lend itself to easy-on-the-eye content due to its often-complex nature and tight regulations. Consumer King were challenged with creating a narrative placing Money Redress at the centre of the debate regarding the mis-sale of Self-Invested Personal Pensions.

Parliamentary support

Money Redress believed official figures for the mis-sale of SIPPs were being vastly underestimated and that The Financial Services Compensations Scheme was not compensating victims sufficiently.

We lobbied The Financial Conduct Authority on our client’s behalf and got backing from Work and Pensions Committee Chairman Frank Field.

“Consumer King’s media placement is first class. They produce excellent content with impressive copywriting and sound research.”

Rob Ridge, Managing Director

The outcome

Money Redress and their director Rob Ridge featured prominently in national media coverage gaining a 170 per cent increase in enquiries during the three-month project. The plethora of ‘earned media coverage benefitted Money Redress’s standing on search engines such as Google.

Money Redress are now regarded as one of the UK’s leading claims management companies while Rob Ridge is celebrated as an authoritative figure within industry.

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